How to Influence and Persuade People: The WIIFY Principle

What’s the best way to convince others and gain their buy-in?  Like many, you might believe that providing facts and rationale are the best way to win people over to your point of view.  But even a quick look at …

The Difference Between Recruiters and Business Psychologists

When I tell people I’m a Business Psychologist that helps companies choose the right people for key roles, many respond with, “Oh, you’re a Recruiter”.  Recruiters can play an important part in the hiring process, but what Business Psychologist do …

The Costs of Bad Hires; getting senior leadership to take action

What’s a company’s greatest expense?  Many might guess it’s the cost of producing products, research and development, or marketing and advertising.  However, for most companies, their greatest expense by far is employees.  Just think about the costs associated with paying …

The Drawbacks of Using “Big” Consulting Firms

Human Resource professionals, executives, and other important decision-makers within companies are often tasked with choosing a consulting firm to help them with pressing Human Capital needs (e.g., recruiting, selecting, and developing people, etc.).  Too often, I see these busy professionals …