Communication Tip: “The Medium is the Message”

Surprisingly, the most important part of communication is NOT what you say or write.  For example, imagine you’re walking down a busy city street and see a disheveled man holding a sign saying, “The World Ends Today”.  Most likely, you wouldn’t be too concerned about the world ending.  In contrast, imagine you turned on your […]

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How to Influence and Persuade People: The WIIFY Principle

What’s the best way to convince others and gain their buy-in?  Like many, you might believe that providing facts and rationale are the best way to win people over to your point of view.  But even a quick look at recent politics shows that facts and reason do not necessarily sway people.  I’m sure you […]

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